It’s here. One of my favorite re-occurring events, the Olympics. And, since I generally loathe the month of February and its bitter cold, I am particularly excited about the Winter Olympics. It takes my mind off of the next complaining thought of the cold, and who doesn’t like to root for a sport, or in this case, many sports.
Being a designer, I always like to know the background behind the art and the identity used in the Olympics. It would be the dream of a lifetime to land the Olympics account and get to design and illustrate representation—everything from the sports graphics to the logo, which reflects the country and sometimes the city in which it is held. I thought I would share some of the beautiful graphics and textured illustration that you will see all over the place in the next 2 weeks.
You can see where the inspiration for the logo came in this Inukshuk rock statue, such as this one, found at the Whistler Olympic Park in Vancouver.
The logo for the Vancouver 2010 Olympics:
Here you can see some of the beautiful textured illustration behind favorite, Lindsey Vonn. The inspiration for the textures came from Canada’s inescapable and inspiring nature.
I love the flowing lines and fluidity of this illustration for my favorite sport, figure skating. Don’t make fun. Figure skating combines grace and athleticism. I love it.
Illustration for snow boarding.
I just thought this shot was awesome. It doesn’t need words. It just rocks.
And, I had to put a picture of Shaun White holding the American flag. See below for reasons.
1. Because Shaun White is one of the coolest people in the world.
2. Because I love the United States flag, and it makes me proud to be an American, thus this shot is even cooler.
This is a really cool video about how they arrived at these concepts and what inspired them. I highly suggest watching it. Make sure you watch the opening games tonight, cheer for your country, and if you need to see the schedule for your favorite sport, click here. Go USA!!!
Sara Beth Parks is a designer, Southern girl, and lover of all things beautiful, currently writing of her journey with art, design, and life on this blog, “My Latest Buzz.”