I hope you’re living this week like it’s shark week. Literally. It’s on Discovery right now. You could be learning how to survive a shark attack at this very moment; instead, you’re surfing the web.
How cool is this, right? It is a concept by Todd Rone Parker. He came up with this while at The Creative Circus. For you non-creatives, The Creative Circus is a huge deal. Anyway, I’m obsessed with this. I love guerilla marketing, and if this were real, I would probably ride this escalator all the live-long day just to “step inside their world.” And how much fun would it be to watch people jump over the shark? Awesome.
On another note, I am really digging the Shark Week logo. Very nice.
Now, go learn how to survive in those murky waters.